AI-native Sales & Marketing Platform - AXL
Sell more. Keep more of what you earn.
AXL brings websites, CRM, marketing, booking and payments into one platform. Use AI to launch campaigns, follow up with leads and get work done through chat.
Use AXL’s built-in AI assistant or connect ChatGPT, Codex or Claude through MCP.
Start on the free plan. No card needed.
AXL in action · 2:33
For founder-led businesses
- AI-product founders & startups
- Course creators, coaches & schools
- Consultants & communities
- Local service businesses
Your sales and marketing tools. Connected.
Build websites, manage leads, automate campaigns, book appointments and deliver what you sell. Bring the work and your customer history into one platform.
Website & funnel builder
Build pages and funnels with lead capture, SEO controls and A/B tests.
- Landing pages
- Forms & quizzes
- SEO & A/B tests
CRM & sales pipelines
Keep contacts, deals, purchases and the next sales task together.
- Customer history
- Sales pipelines
- Tasks & segments
AI Assistant & MCP
Build and manage your workspace through chat with AXL’s assistant or your connected AI.
Marketing automation
Turn purchases, visits, comments and messages into configured follow-up workflows.
Email & messaging
Build targeted campaigns across email and your connected messaging channels.
AI chat agents
Answer on connected channels using your business knowledge, with human handover when needed.
AI voice calls
Configure inbound and outbound calls for qualification, booking, reminders and feedback.
Business telephony
Call from your browser and keep recordings, notes and outcomes with the contact.
Appointments & booking
Offer available times, collect intake details and automate booking reminders.
Checkout & subscriptions
Sell products and services with payment links, checkout and recurring access.
Live & automated webinars
Run live rooms and evergreen sessions with timed offers and attendance-based follow-up.
Courses & homework
Structure lessons, test understanding, review assignments with AI assistance and issue certificates.
Video hosting
Host protected videos and see recorded viewing progress and engagement.
Communities & memberships
Run member spaces with access rules, onboarding and membership messages.
Forms & quizzes
Capture answers, qualify leads and carry their preferences into the CRM.
Analytics & dashboards
Compare lead, campaign and sales results in reports and customized dashboards.
Work in the interface or give tasks through your AI assistant.
Feature Connection to Customer History
| Feature | Customer history it adds | What AI can help you do |
|---|---|---|
| Live and automated webinars | Registrations, attendance periods and saved questions. | Follow up with no-shows or leads present during an offer. |
| Websites and landing pages | Recorded page visits and lead-capture events linked to a contact. | Build pages and tailor follow-up to recorded interests. |
| Video hosting | Recorded viewing progress and watch depth. | Suggest the next video or follow up on the offer a viewer reached. |
| Forms and quizzes | Answers, preferences and qualification details. | Create forms, segment leads and ask relevant follow-up questions. |
| Social engagement and DMs | Comments, direct messages and replies on connected channels. | Respond to engagement and continue the conversation in DMs. |
| Meta lead capture and conversions | Lead-form submissions, lead sources and recorded conversion events. | Use connected lead data for follow-up and configure conversion reporting. |
| SEO, AI visibility and A/B testing | Page metadata, crawler settings, page variants and conversion results. | Update search and AI-readable content, create variants and compare results. |
| Dashboards and analytics | Lead counts, conversions and connected data sources. | Build customized dashboards and compare funnel stages. |
| CRM and sales pipelines | Contact history, deal stages, purchases and open tasks. | Prioritize follow-up, update records and assign the next task. |
| Email sequences and campaigns | Sent messages, clicks and recorded purchase status. | Build campaigns and adapt follow-up to recorded behavior. |
| Chatbots and multichannel messaging | Questions, preferences and previous conversations. | Build flows, answer questions and hand complex chats to a person. |
| AI calls and telephony | Call history, qualification answers and recorded outcomes. | Answer or place configured calls, book appointments and record results. |
| Calendars and booking | Available slots, appointments and recorded customer preferences. | Offer an available time, book after acceptance and send reminders. |
| Checkout, payments and subscriptions | Orders, payments, purchases and subscription status. | Send checkout links and follow up on unpaid orders. |
| Courses, quizzes and assignments | Course progress, answers and homework-review outcomes. | Assist with homework review and relevant learning reminders. |
| Communities, memberships and access | Membership status, permissions and recorded activity. | Manage access, onboarding and membership messages. |
Your AI gets the history. And the tools to act.
What someone watched, asked and bought helps explain what they need next. AXL connects that history with your offers, conversations, booking and payments, so AI can help move the relationship forward.
Illustrative example
MC Maya Chen Photography course · Customer history
- Attended the offer segment Recorded after the webinar ended
- “Can I study around my work?” A question saved in the conversation
- No paid order A useful next conversation is still possible
AXL AI assistant Maya asked about studying around work. Follow up with the course schedule and a link to checkout.
Your instruction
Follow up with leads who watched the offer but haven’t bought.
Actions follow your rules and permissions.
Example workflows. Configure follow-up to respect communication preferences and stop when a purchase or an opt-out makes the offer no longer relevant.
More time for customers. Less work between tools.
Make better use of sales opportunities while reducing manual work and operating costs. One connected system brings the history and the tools together.
- Less repetitive work Give tasks through chat and automate follow-up from recorded customer behavior.
- One connected platform Websites, CRM, communications, booking, payments and delivery share the same working environment.
- 0% taken from your sales by AXL Paid plans start at $49/month with included usage and published overage rates. Your payment provider charges its own processing fees.