One customer record, from first click to last renewal.

Each person has one contact record, whether they are a lead, customer, student or someone who left checkout.

Every lead, deal and payment on one contact.

Forms, chats, webinars and imports create contacts. You turn a contact into a deal, move it through a pipeline and see when it is paid.

• One record per person. Lead, customer or student, it is the same contact.
• Pipelines. Deals by stage, as a board or a table.
• Segments. Lists that update themselves as people act.
• Tasks. An owner, a due date and a reminder on the next step.

Good to know: AXL does not calculate tax or create invoice documents. Merging duplicates works on up to five records at a time and cannot be undone.

Pipelines, contact records and sales in one place.

Screens from a demo academy account. Open any of them to see it full size.

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From the first visit to the last renewal.

• Full history: Visits, forms, orders, lessons, webinars and calls on one timeline, newest first.
• Calls: Call from the browser. The recording, transcript and summary land on the contact.
• Segments: Filter by orders, course progress, video watched, quiz answers and 61 conditions in all.
• Checkout on any page: A checkout block with promo codes, order bumps and one-click upsells.
• Subscriptions: Trials, payment retries and a grace period. A failed card can start an automation.
• 20+ payment providers: Plus cash and bank transfer. Each order shows the fee and your net income.
• Paid sessions: Sell a session as a product. The booking link goes out once it is paid.
• Import and API: Import TXT, CSV or XLSX. Webhooks and an API connect the rest.

Take a first payment and see the deal appear.

Already have a list? Start at Contacts → Import.

1. Create the product: Price, comparison price, order deadline.
2. Add the checkout: Gateway button, promo code, order bump.
3. Set up the pipeline: Only the stages you use.
4. Make a test purchase: The order appears with its UTM source.
5. Open the contact: Form, order and payment on one timeline.

AXL takes 0% of your sales.

You pay your payment provider's processing fee and nothing more. Some platforms add their own cut on top.

Questions people ask.

Do you charge by number of contacts?+

No. Paid plans start at $49 per month with included usage. Extra contacts cost $0.002 each, and AXL takes 0% of sales.

Can I see which page produced a customer, and import my existing contacts?+

Yes to both. Orders carry first- and last-touch UTM, so an A/B test in the website builder is judged on paid orders. Import takes TXT, CSV, XLSX or pasted text and validates before writing.

Will it connect to the tools I already use?+

Through webhooks and the API. An automation sends a webhook with your own method and headers, retries it across 24 hours, and can branch on the response. Inbound, a POST starts any active scenario and matches the contact from the payload.