Sales & Marketing Platform Pricing 2026 - AXL
See the bill before it arrives.
Plan fees, Free limits, allowances and overage rates are public. The calculator shows every charged line and total. AXL takes 0% of sales.
All features included
The full AXL platform is included on every plan. Plans change included usage and admin seats, not access to features. Free adds hard limits.
Pricing
Free
$0
hard limits, no overage
- Contacts 500
- Storage 5 GB
- Email 5,000
- Messages 5,000
- Video viewing 10 h
- Live stream i100 viewers × 30 min = 50 h 50 viewer-h
- Admins 1
- AI credits 500
- Site visits 3,000
- AXL branding Always on
Starter
$49
per month
- Contacts 5,000
- Storage 50 GB
- Email 15,000
- Messages 25,000
- Video viewing 100 h
- Webinar viewing iAXL stream only 100 viewer-h
- Admins 1
- AI credits 500
Growth
$149
per month
- Contacts 20,000
- Storage 150 GB
- Email 50,000
- Messages 75,000
- Video viewing 300 h
- Webinar viewing iAXL stream only 400 viewer-h
- Admins 2
- AI credits 1,000
Scale
$349
per month
- Contacts 50,000
- Storage 400 GB
- Email 120,000
- Messages 200,000
- Video viewing 500 h
- Webinar viewing iAXL stream only 600 viewer-h
- Admins 3
- AI credits 1,500
Pro
$699
per month
- Contacts 150,000
- Storage 1,000 GB
- Email 300,000
- Messages 500,000
- Video viewing 1,500 h
- Webinar viewing iAXL stream only 1,500 viewer-h
- Admins 5
- AI credits 3,000
No surprise invoice
The rate card is public. The math stays visible.
Estimate the bill before signup. Billing keeps every overage line, daily usage and cost visible.
Plan fee $49, $149, $349 or $699
Included usage $0 extra
Usage above allowance published rate x overage
Your sales 0% to AXL
No pricing surprises Two things you will not find here.
No. 01 No “unlimited, subject to reasonable use” fine print. Included amounts and overage rates are numbers, not a judgment call.
No. 02 No hidden “contact sales” enterprise price. Every plan and the cost of growing beyond it stay public.
Choose a plan and see its monthly estimate.
Pick a plan, start from a business profile, then adjust any of the eight usage inputs when you need a closer estimate.
Plan to estimate
Free $0, hard limits Over limits estimated monthly
Starter $49 plan fee $49 estimated monthly
Lowest total Growth $149 plan fee $149 estimated monthly
Scale $349 plan fee $349 estimated monthly
Pro $699 plan fee $699 estimated monthly
Estimated monthly bill
$49.00 per month
Starter selected and currently lowest
Lowest total at this usage: Starter at $49.00.
Usage against included amounts
Used / included
- Contacts 1.2k / 5k Included
- Storage 20 / 50 Included
- Platform emails 5k / 15k Included
- Messages 8k / 25k Included
- Video viewing 20 / 100 Included
- Webinar viewing on AXL stream 10 / 100 Included
- Active admins 1 / 1 Included
- AI credits 100 / 500 Included
Selected plan fee
$49.00
Calculated overage $0.00
For contacts, storage and admins, this estimate assumes today's amount stays unchanged through the month. Live billing calculates each day separately. Free has hard limits instead of overage; AI above its 500 monthly credits is paid from prepaid balance. Taxes and payment-provider fees are not included.
Usage rates
One rate card. The same on every plan.
Plan usage is charged above your allowance. Phone numbers and calls are billed separately.
| Usage | How it is measured | Rate |
|---|---|---|
| Contacts | Charged daily from that day's stored count | $0.002 each |
| Storage | Charged daily from that day's GB, including converted video renditions | $0.10 per GB |
| Platform emails | Sent during the month | $0.0006 each |
| Messages | Sent during the month | $0.0004 each |
| Video viewing | Viewer-hours during the month | $0.03 per viewer-hour |
| Webinar viewing through AXL stream | Viewer-hours streamed through AXL during the month | $0.03 per viewer-hour |
| Active admins | Charged daily from that day's active non-agent seats | $15 per active admin/month |
| AI credits | Credits used during the month | $0.01 per credit |
| US local phone number | Monthly rental, separate from the plan | ≈ $1.50/month |
| US to US browser calls | Billable minutes, including connection and dual-channel recording; no AI | ≈ $0.02/min |
Plan overage rates and approximate US telephony prices.
The formula is simple: plan fee plus each positive difference between your usage and the included amount, multiplied by that usage rate, plus separate telephony and domain services. The plan calculator excludes these separate charges.
Free plan
Start at $0. A limit pauses sending, never your leads.
New accounts start on Free, with no trial clock and no card. Free limits are hard and cannot be bought; paid plans raise them.
| Limit | At the limit | Hard stop |
|---|---|---|
| 500 contacts | New leads are still saved. Campaigns and automations skip contacts above the limit. | None |
| 5,000 emails a month, 500 a day | A campaign bigger than what is left is declined with the numbers; automation emails pause. Sign-in, receipt, access and booking emails always go out. | At 100% |
| 5,000 messages a month | Automated and bulk messages pause. Your own replies and incoming messages keep working. | At 100%, automation only |
| 5 GB storage | New uploads close; uploaded files keep working. Video is converted up to 720p. | At 100% |
| 3,000 site visits a month | Sites stay up. From 4,500 visits a bar says the site runs on free AXL. | From 6,000: pages pause behind a contact form that still collects leads |
| 10 video hours a month | Video plays at up to 360p with an AXL mark. | From 30 hours |
| 50 live viewer-hours a month | Any number of broadcasts and viewers: 100 viewers for 30 minutes use 50 viewer-hours. | When they run out, plus 5 minutes of grace |
| 500 AI credits a month | Renew on the 1st of each month, then AI is paid from prepaid balance. The onboarding chat is free. | Credits used and zero balance; the assistant hands over to a person. |
| Calls, SMS and DNS hosting | Paid from prepaid balance. | At zero balance. The account stays open. |
What happens when a Free account reaches a limit. Paid plans never pause; they bill overage.
Telephony & voice AI
A US business number. Usage you can estimate.
Phone numbers and calls are billed separately from your plan.
| Service | Approximate cost | What it includes |
|---|---|---|
| US local number | ≈ $1.50/month | Example rental; availability and setup charges vary |
| US to US browser call | ≈ $0.02/min | Connection, call control, browser audio and dual-channel recording; no AI agent |
| AI receptionist example | ≈ $0.121/min | Observed inbound calls with connection, recording and AI; ≈ $0.130 with recorded post-call AI. Sample geography unconfirmed. |
Illustrative USD estimates for a local US number and domestic calling, checked September 6, 2026.
Domains & DNS
Domain registration and DNS hosting.
Buy, transfer or connect a domain. Registration and DNS hosting are priced separately.
| Service | Price | How it works |
|---|---|---|
| Register a domain | Varies by name, extension and term | The exact price and available term are shown before you confirm. |
| Renew a domain | Current renewal price for your domain | Review the exact amount in Settings > Domains before confirming a renewal. |
| Transfer a domain to AXL | Varies by domain and extension | Eligibility and the transfer price are shown before you confirm. |
| AXL DNS hosting: first domain | Free on paid plans | One domain per account from Starter. On Free, each domain is $1 a month from balance; an empty balance pauses its DNS hosting with an email, never the account. |
| AXL DNS hosting: additional domains | $1 / domain / month | Included as a separate DNS hosting line on your monthly invoice. |
| Connect a domain with external DNS | No AXL connection or DNS hosting fee | Keep your provider and add AXL's records. Your provider's charges still apply. |
Domain services, billed separately from the plan calculator. Prices in US dollars.
An eligible domain's first year is free on Growth and above.
Available on a plan from $149/month, once per account. Eligible names are marked in your account before purchase. The offer covers the first year of a new registration; renewals and transfers are paid separately.
The oldest domain AXL hosts gets the free DNS slot, whether bought, transferred or connected.
How billing works
Keep the allowance. Measure only what moves.
Base plan charged once for the month
Contacts, storage and active admins charged daily from each day's actual amount
Email, messages, viewing and AI monthly consumption
Plan recommendation the lowest total among the plans your usage fits
After the limit
A limit can mean overage, an automatic upgrade or a sales call.
AXL publishes the overage on paid plans and pauses sending at a Free limit. Other platforms may sell an add-on, charge usage fees or move the account to a higher or custom plan.
| Platform | Entry price | Included at entry | Fee on sales | After the limit |
|---|---|---|---|---|
| AXL | $0 Free; $49/mo Starter | 500 contacts on Free; 5,000 on Starter | 0% | Public overage; a larger plan only when it lowers the total |
| Kajabi | $179/mo | 2,500 | 0% on Kajabi Payments; 2% to 0.5% by plan with an eligible third-party provider | Add 5,000 contacts for $25/mo, or upgrade |
| Teachable | $39/mo | 100 active students | 7.5% on Starter | Usage fees can apply unless native sales exceed $10k/year; Custom is contact sales |
| Kartra | $59/mo | 500 contacts | 5% on the entry tier | Automatic tier upgrade with a mid-cycle fee; Enterprise supports up to 250,000 contacts |
| Skool | $9/mo | Unlimited members | 10% Hobby; Pro starts at 2.9% | No member cliff; plan choice changes the transaction fee |
Video hosting Protected players, viewing data and course delivery.
Email and messaging Campaigns and connected channels inside one automation.
CRM and automation One contact timeline from first click to follow-up.
Sell and deliver Checkout, courses, webinars, community and booking.
A concrete monthly example
One AXL bill is $101 lower.
2,500 contacts, 30,000 platform emails, one admin and up to 50 video viewer-hours.
Courses, CRM, checkout and automation are included only in AXL.
AXL Starter plus 15k extra emails $58
Mailchimp Standard plus Wistia Business $159
You save $101 each month
$1,212 over 12 months 64%
No AXL platform fee on your sales
“AXL does not take a percentage cut of your revenue. All money you get is yours.”
You connect your own Stripe, PayPal or one of 20+ providers, and the money goes from your customer to your account. We are not in the path, hold no funds, and do not skim.