Live Chat for Your Website, Instead of Intercom - AXL
Live chat for your website, in one inbox with your messengers.
A chat button on any site. Every conversation lands in one inbox with WhatsApp and Telegram, on the customer’s CRM record.
Free plan, no card needed.
One inbox for the website and every messenger.
Visitors write from the chat button. Your team, a chatbot or the AI agent answers, and the conversation stays on the contact.
Website chat, WhatsApp and Telegram in the same conversation history.
- 01 Chat button. On AXL sites with a switch, on any other site with one line of code.
- 02 Lead form. Name, email and phone go straight to the CRM contact.
- 03 Working hours. Reply times, an offline banner and your team’s faces.
- 04 AI and bots. An AI agent or a chatbot answers when you are away.
Good to know: Messenger channels keep their own rules, such as WhatsApp templates and reply windows.
The widget, the form and the inbox.
Screens from a demo academy account. Open any of them to see it full size.
- Widget](https://cdn.app.axl.tech/2b1aHbg3dU60m7o2bL753w/images/qBSEkHsXmE-r93_zJFbirA.webp)
- Lead form in the widget](https://cdn.app.axl.tech/2b1aHbg3dU60m7o2bL753w/images/Z7rG42VsIkSEBPst2kGgQA.webp)
- Lead form settings](https://cdn.app.axl.tech/2b1aHbg3dU60m7o2bL753w/images/sTpZomkzqEiLIdBRylO0TQ.webp)
- Embed on any site](https://cdn.app.axl.tech/2b1aHbg3dU60m7o2bL753w/images/mIFRC9Wl0UmmQ0t30m30UA.webp)
- Where it shows](https://cdn.app.axl.tech/2b1aHbg3dU60m7o2bL753w/images/cku9l6Z_fky1QhUf5QNlnw.webp)
- Inbox](https://cdn.app.axl.tech/2b1aHbg3dU60m7o2bL753w/images/qFQmqVATgUmBKofuluYkMA.webp)
More than a chat window.
- On the contact The visitor becomes a CRM contact with the page they wrote from. The CRM →
- Every channel WhatsApp, Telegram, Instagram and SMS in the same inbox. AI chat agents →
- Chatbots Key phrases start a bot; buttons branch the conversation. Automations →
- Member area The same chat can be the support chat in your student portal. Courses →
Put the chat on your site in five minutes.
- 01 Create the chat Only the title is required. Communications → Website Chat
- 02 Set how it looks Colors, greeting, team and working hours. Website Chat → Settings
- 03 Put it on your site Switch it on for AXL sites or paste one line of code. Embed on Site
Or let AI do it
Create a chat agent for our website chat. Use our FAQ, help people choose a service and book a consultation. Hand unclear questions to our team.
- Creates an AI chat agent on your website chat.
- Answers from your FAQ and helps people pick a service.
- Books consultations from your booking pages.
- Hands unclear questions to your team.
Paste it into the AI Assistant inside AXL, or into Claude, ChatGPT or Cursor connected over MCP. AI chat agents →
Control the chat from your site’s code.
A short script changes the chat on the pages that carry it. The channel’s settings in AXL stay as they are, and the For Developers card in the chat settings builds the code for you.
Website Chat → Settings → For Developers. Each option you check adds its lines to the code.
- 01 Your own button. Hide the round button and open the chat with
AXLChat('open')from a button on your site. - 02 Settings per page. Another corner, theme, language, colors or texts. Show the chat whatever the page rules say, or turn triggers off.
- 03 Hints on demand.
triggerruns one of the chat’s triggers when your code calls it, andshowHintshows your own text beside the button. - 04 Prefilled form. What your site knows fills in the lead form, including fields tied to the contact. The visitor still sends it.
- 05 Signed-in customers. A token signed on your server opens a known customer’s earlier conversation on any device, without the form.
- 06 Events for analytics.
formSubmittedandmessageSentlet your code count leads and messages.
Code on the page cannot loosen what AXL checks. The required lead form, limits, working hours and allowed sites stay as set in the channel. Only a token signed on your server skips the form; prefilled details never do.
Live chat for three people, per month.
Help desks charge per seat and again for each AI answer. On AXL the chat comes with the plan, extra admins are $15 a month, and AI replies use AI credits.
| Tool | 3 people | AI agent | What the price covers |
|---|---|---|---|
| AXL Starter | $79 | 500 AI credits included, then $0.01 per credit | Chat, messengers, CRM, email, booking and sites |
| Intercom Essential | $117 | $0.99 per Fin outcome | Live chat, shared inbox, help centre |
| Zendesk Suite Team | $207 | 5 resolutions per agent, then $2.00 each | Help desk, chat and email tickets |
| Crisp Mini | $45 | Not priced on the plan | Chat for up to 4 seats |
| Tidio Starter | $29 | Lyro from $32.50 a month for 50 conversations | 100 conversations a month |
Questions people ask.
Can I put the chat on a site that is not built in AXL?+
Yes. Paste one line of code into the site’s head, and limit it to the domains you allow.
Do visitors have to leave their details?+
Only if you want them to. The lead form can be off, optional, or required during or outside working hours.
Can an AI agent answer the website chat?+
Yes. Assign an AXL chat agent to the website chat, and it hands unclear questions to your team.
How is it priced?+
The chat comes with every plan, including Free. Paid plans start at $49 a month with one admin; more active admins are $15 each.
Can I move from Intercom?+
Contacts import from CSV or XLSX. Conversation history stays in your old tool.
Answer every visitor from one inbox.
Free plan, no card needed. Paid plans from $49 a month.