# Turn Instagram comments into customers.

Reply in public, send the DM, collect the email and follow up, automatically.

## Turn Instagram comments into contacts and sales.

Someone comments a keyword. AXL replies in public, sends the DM, asks for an email and adds them to your list.

### Four parts of AXL a creator uses.

- **Automations**: Comment, story and DM funnels. [Automations →](/content/marketing-automation/index.html)
- **Inbox**: Instagram, WhatsApp and other channels in one place. [AI chat →](/content/ai-chat/index.html)
- **Email**: Reach the list after the DM window closes. [Email →](/content/email-marketing/index.html)
- **Pages and checkout**: Link in bio, lead magnets and products. [Website builder →](/content/website-builder/index.html)

## How to start

### One funnel live before your next post.

1. **Connect Instagram**: Log in once; it becomes a channel. Settings → Channels
2. **Catch the comment**: Posts and keywords to watch. Comment trigger
3. **Reply, then DM**: Public reply, then a link to your page. Reply, Send message
4. **Ask for the email**: Save it to the contact. Ask contact for data

### What it replaces

## One plan in place of a DM tool, an email tool and a community app.

| Job | Usual tool | Monthly | In AXL |
| --- | --- | --- | --- |
| Comment to DM | ManyChat Pro, 2,500 contacts | $39 | Comment, story and DM funnels |
| Email | Kit Creator, 1,001 to 3,000 subscribers | $59 | Broadcasts |
| Paid community | Circle Professional | $89 + 2% of sales | Paid spaces, 0% of sales |
| All of it | AXL | Free; paid from $49/month, 0% of sales | Starter includes 5,000 contacts and 25,000 messages |

## Questions people ask.

### Does the public reply use up the DM?+

No. The public reply and the direct message are separate, so both reach the person.

### Will identical replies look like spam?+

Each reply is picked at random from your variants. Meta still decides what it allows.

### Can one channel run several funnels?+

Yes. Each funnel has its own on/off switch and counters.

### Can I message them days later?+

Meta allows replies in the DM for 24 hours. After that, use email, which is why the funnel asks for it.

## Build your first comment funnel.

Free plan, no card needed. Paid plans from $49 a month.