# Guides to selling, teaching and automating with AXL.

How agents use real business tools, how automations behave and what other platforms actually cost.

- Where a competitor is the better buy for you, the article says so

## [What Is an MCP Server? A Plain-English Guide for People Who Run a Business](/content/blog/what-is-an-mcp-server/index.html)

What the protocol is, and why the phrase means very different things at different vendors.

## All articles.

### [How to Connect Claude to Your CRM, Step by Step](/content/blog/connect-claude-to-crm/index.html)

### [Connect Cursor to Your Business Data: A 5-Minute Setup](/content/blog/connect-cursor-business-data/index.html)

### [11 Things I Let an AI Agent Do in My Business (And 4 I Don't)](/content/blog/ai-agent-tasks-to-delegate/index.html)

### [Kajabi Basic Stops at 2,500 Contacts. Here's What That Costs](/content/blog/kajabi-contact-limit-cost/index.html)

### [MCP vs API vs Zapier: When to Use Each](/content/blog/mcp-vs-api-vs-zapier/index.html)

### [Abandoned Checkout to Recovered Sale: A Scenario You Can Copy](/content/blog/abandoned-checkout-recovery-scenario/index.html)

### [How to Connect ChatGPT to Your Business Tools With MCP](/content/blog/connect-chatgpt-mcp/index.html)

### [How to Increase Course Completion Rates: 11 Practical Fixes](/content/blog/increase-course-completion-rates/index.html)

## Three rules, and what happens when we break one.

### Every competitor number is sourced and dated

The vendor's own page and the day we read it, beside the figure. We never claim “X has no CRM.” We report only what their page said on the day it said it. A moved price is corrected.

### Missing proof stays visible to the editors

A claim that still needs confirmation is held back or removed before release. We do not fill a missing answer with a guess.

### No invented customers, ever

No “Sarah tripled her revenue in six weeks”. A worked example is labelled as one, its numbers as placeholders.

The correction promise.

Every figure is checked on the day of publication. If something here is wrong, write in. We correct it, and the article says what changed.